In my emarketing class I focused on my emphasis area: Sustainable Tourism and applied it to a social media platform to see what would come of it. I chose my social media platform to be Pinterest because not only am I personally involved in Pinterest, I wanted to see what Pinterest has to offer in the online marketing world and if it would be successful or not. I took over the Pinterest page for the University of Utah’s Parks, Recreation, and Tourism and pinned sustainable tourism thoughts, blogs, and things of interest. What I found from doing this for the University inside a department was that it would be helpful to use similar hashtags (#uofu #uofuprt). This would be helpful because it would drive current students of the University of Utah, alumni, and seeking students to follow our posts to find out more about Parks, Recreation, and Tourism for their own benefit. Also, being the pinner for Parks, Recreation, and Tourism for the University of Utah I think it would be more successful through more followers, pins, and likes if I posted more frequently. I was instructed to only send out one post a week, but as I personally analyzed, people get ‘pin happy’ and pin a lot in one time because normally you only log in once or twice a day, not every hour to pin one thing. This is helpful because I could pin a lot at a given time and maybe one of the five pins I posted will get re-pinned and liked by their followers and they will trace it back to the beginning; University of Utah’s PRT page. By pinning more than one post more than once a week seems to have a chance for a higher success rate. If the new Pinterest University of Utah PRT user will post more frequently and use common university of Utah hashtags I think they will only continue to establish more followers.
Check out the University of Utah's Parks, Recreation, and Tourism Pinterest page here! Follow us, pin, or like what you see!