Analyzing a Webpage
A. Attention= when searching for Red Butte Garden in Utah visitors may have questions about what opportunities they offer, where they are located, and possibly the cost of an entrance fee. When looking at the whole webpage, http://redbuttegarden.org/ , you can see that there is a rolling screen displaying all of their opportunities, cost on the left hand column, high enough to barely see without scrolling. Location information is on the very bottom left under the admissions. Placing the location information on the bottom of the screen is not an uncommon thing so most visitor would scroll to the bottom to find this information.
I. Interest= They hold my interest and drive me to be interested in all of their services. I see there are a lot of events that they hold at their facility and this drives me to read more. They have a ribbon across the top displaying all of their services and I can see which one is best for me and why I originally came to their page.
D. Desire= I really enjoy Red Butte's webpage because there are a lot of pictures and they link to a page so you can read more about that service. They mention getting involved and volunteer opportunities throughout and this drives the possible desire to do so. You can like them on Facebook and keep updated on their opportunities without having to go to their page daily.
A. Action= This particular website has a lot of call-to-action. In the top right hand corner is a search box, to search the whole page for a keyword, under that there are hyperlinks with the opportunity to donate, be a member, or volunteer which I figure are popular and placed there for convenience. Throughout the page there is opportunity to click on images and hyperlinks to read more about the topic. Also they have links to connect with them on Facebook, and read previous customers' reviews on Yelp and TripAdvisor. I like the idea of having these links except the only one that opens in a new webpage is TripAdvisor, the other two open and exit you out of Red Butte's page. I found this odd and inconvenient because if I click on the Facebook link to like them it will boot me out of their page and I would have to re-search them if I wanted to read anything more and this would drive more call-to-action opportunities.
Overall, Red Butte's webpage is very effective. They are consistent in their layout and drive a lot of call-to-action opportunities and are thorough on explaining what is offered and what they are all about!