Social media applications and trends are affecting the tourism and hospitality industry because everything is at a tourists’ fingertips using their smartphones. Tourists and users can submit reviews on hotels and restaurants right after or during their experience. This can be known and related to word of mouth marketing. People are trusting others’ real-life experiences and reviews because they are real people and not paid by the company. Through social media companies can better relate and accommodate their customers’ needs by reading and following their reviews on real-life time through applications. Companies could also use this to their advantage to find the niche market and target market that they are search for and serving. All social media platforms and websites fall back on being user-friendly, their readability, and searchability. If a website is not easily found, hard to read, and not easy to use then customers will turn away and not use their product and they may even take time to complain about it to their social media applications. Customers are now interrelated and share a same perspective and people rely on word of mouth. Nothing is more satisfying to a customer than to say “Well, my friend told me…” or “I read that this place…” The word will get passed on and we relate to other customers and their feelings. After all the hospitality and tourism industry is all about the intangible experiences.